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White Paper Packages Tied up with String…

White Paper Packages Add Intense Value and That’s Definitely One of My Favorite Things

Most companies set their white papers up for mediocrity.

They devote time, energy, data, and money to its creation, but then they hit publish and let it do its thing, hoping the sales roll in.

When the prospects download the white paper, they either alert their sales staff or worse, nothing at all.

That’s why I not only offer “a la carte” white papers for you, I also offer supporting services and packages.  

 

Scroll to the Packages

Navigate the Entire B2B Sales Cycle

 

The B2B sales funnel is long and has bends and curves.

A prospect looking for a solution for their company or members needs to:

  • Research their options.
  • Seek approval from stakeholders.
  • Plan what implementation will look like.
  • Make sure they have the budget.

Their final decision will take months, maybe even a couple of years.

They gave you their email and downloaded your white paper because they were interested in the topic.

So a white paper should be the beginning of a relationship that walks with your prospects through their decision-making process.

white papers shouldn't be boring. they should inspire

A white paper is a trust-building juggernaut 

White papers take three different forms according to Gordan Graham, author of one of the key “how-to” white paper guides — a Dummy’s Guide to White Papers. Some white papers even combine them.

  • Problem-Solution: What key problem does your prospect have, and what are options for solving it (includes more than your own solution, so your solution can stand out)?
  • Backgrounder: An overview of the features and benefits of a product or service.
  • Numbered List: A set of points or concerns about a topic. This tends to be lighter and easier to read. We all mock listicles, but we love them because they’re clean and straightforward.

Typically, a white paper doesn’t hard-sell your company or product. It’s an information document. That’s why it builds trust so effectively.

But it’s also why it shouldn’t stand alone.

Wait, I’m spending all that money and effort and I don’t get to push my product? 

They gave you their email. Now you can show them how your product or service solves their problems. 

The email address is where the relationship begins. They want you to follow up. Make it worth their while.

Here are a few things you can do:

  1. Deliver the white paper with a charm and courtesy by email, or better yet, with an email sequence.
  2. Create blog or video content that speaks to the various stages of their journey. Send newsletters that point them back to your website and continue to educate and build trust.
  3. Use case studies to tell the story in a way that your prospect can envision what you’ll do for their company.
  4. Amplify the thought leadership. If your white paper is aligned with your company’s purpose and your prospect’s pain points, create podcasts, slideshows, presentations, even conferences that address these issues — or be a guest speaker.

I’m happy to help you figure this out or design a strategy for you.

Book a Strategy Call

Alba Content Studio’s *STEEP* Model for White Paper Content Strategy Amplifies Your White Paper Message 

When you make a pot of tea, you want two things. Oddly enough, these are the same things you want when publishing a white paper:  

  1. You want great flavor. Who wants a smoky Lapsang Souchong when your guests have never gone beyond English Breakfast?
  2. You don’t want your tea to grow cold when steeping. Your prospects shouldn’t grow cold, either.

Alba white paper packages are designed to ensure you get both for your prospects and clients.

 

The *STEEP* Framework for White Paper Strategy

k

S — Study. Voice of customer and market research.

T — Topic, Type, & Tactics. Content creation and long-term strategy planning.

E — Edit. We make sure everything is perfect.

E — Encompass. E-mails, articles, and other content that keeps that new relationship until you become partners… and supports the relationship after.

P — Publish. The white paper is ready and the strategy is brewing.

Alba Content Studio White Paper Packages

Package 1

A Simple Cuppa

  • Complete brand and messaging guide
  • White paper project
  • Content strategy session to determine direction for your staff
  • Landing page
  • Delivery email
  • 4 blog posts
  • 5 social media posts
  • Email nurture sequence

Starting at:

$4,200

you save $500

Package 2

Afternoon Tea Package

  • Complete brand and messaging guide
  • White paper project
  • Content strategy session to determine direction for your staff
  • Landing page
  • Delivery email
  • 4 blog posts
  • 5 social media posts
  • Email nurture sequence

Starting at:

$5,100

you save $600

Premium Package 3

The Tea Ceremony 

  • Complete brand and messaging guide
  • White paper project
  • Content strategy session to determine direction we will go together
  • Landing page
  • Delivery email
  • 4 blog posts
  • 10 social media posts
  • Email nurture sequence

Starting at:

$8,400

 

you save $1,500

Let’s discuss the perfect plan for your company. 

Do you have questions or do you want to hear more?

Schedule a strategy call, no strings attached.

I’ll put the kettle on.

 

Book a Strategy Call