content strategy header

How Do You Get There From Here?

Content Strategy.

The way I figure it, tea and content strategy are similar in 3 key ways:

  • They’re both warm, relational, & inspire solid thinking.
  • They both inspire people to sail to the ends of the earth, launch revolutions, and propel economies.
  • They both require time to develop their flavor and purpose.

But you need a solid plan and direction… you can’t just sail off willy-nilly.

You need a strategy to reach your goals. Together, we’ll put together a plan and keep an eagle-eye on it to make sure it works.

All Alba Content Strategy Packages Include:

Voice: Research & Discovery

  • I’ll conduct comprehensive interviews with your stakeholders, analyze your marketing materials, and identify your service offerings.
  • I create custom questionnaires for other team members. Their input on mission & purpose is critical and insightful.

Voice: Voice of Customer Research

How do you know without a doubt what your customers need and what they truly found valuable from you?

Ask them. I interview up to 4-5 of your chosen customers, plus put together a survey for others.

We answer pressing questions like:

  • What was the best aspect of working with ______?
  • What has been good going forward?
  • What could we improve upon?
  • What almost stopped you from going with _________?

These questions shape your voice and your value proposition as you move forward with other prospects.

 

Voice: Competition Analysis

What companies or services are your biggest competition that your prospects could choose instead?

What do they have to offer that you don’t?

What do you bring to the world that they don’t?

 

 

Voice: Data-mining

I go to the main sources of industry and public communication regarding the issues that you’re addressing to find what your prospects are deeply concerned about and what are the big issues. This goes into your voice and value proposition as well.

Emails to your list

  • Email is the most precious connection you have with your prospects and clients.
  • We send out an email that announces your new blog post and directs people in your list back to your website.

An annual content calendar

What do your prospects and clients need to know in order to deepen their relationship and move toward conversion. 

This gives us a clear direction for moving forward and making sure various forms of content work with each other.

 

A quarterly strategy planning & evaluation meeting

We’ll look at the metrics for your posts and email and analyze:

  • What’s going right?
  • What can we improve?
  • Where should we test or change course?

Content Strategy Packages

Basic, yet yummy.

English Breakfast 

Straightforward & Satisfying

  • Complete brand and messaging guide
  • 2 blog posts per month
  • 2 emails per month
  • Quarterly content strategy session & analytics review
  • SEO keyword search, meta titles & meta descriptions for posts
  • Welcome sequence to nourish new list members
  • 2 curated social media posts per blog post for 2 platforms
  • Monthly e-newsletter

$899 /mo.

3 month agreement to start

Most Popular!

Reserve Milk Oolong 

Surprising depth & richness

  • Complete brand and messaging guide
  • 2-4 blog posts per month
  • 4 emails per month
  • Quarterly content strategy session & analytics review
  • SEO keyword search, meta titles & meta descriptions for posts
  • Welcome sequence to nourish new list members
  • 2 curated social media posts per blog post for 2 platforms
  • Monthly e-newsletter

$1299-1499 /mo.

3 month agreement to start

Intense Value!

Premium Silver Needle 

Fractional CMO Package

  • Complete brand and messaging guide
  • 4 blog posts per month
  • 4 emails per month
  • Quarterly content strategy session & analytics review
  • SEO keyword search, meta titles & meta descriptions for posts
  • Welcome sequence to nourish new list members
  • 15 curated social media posts for 3 platforms
  • Monthly e-newsletter

$2199 /mo.

3 month agreement to start

What should you do next?

It depends on:

  • your goals
  • your budget
  • what you’ve already done
  • where you are and where you want to go.

So let’s talk. We can get on the phone or on Zoom. I’ll ask my questions and you’ll ask yours.

Together we can formulate the best content approach for your behavioral health or behavioral health tech/SaaS company.