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How to Build Trust with Your B2B Behavioral Healthcare Prospects

How to Build Trust with Your B2B Behavioral Healthcare Prospects

by Lora Horn | Aug 3, 2022 | Blogging, Business Tactics, Content Creation, Mental Health

Right now we’re watching a trust implosion in behavioral health tech. Investigations over ethics violations.Massive layoffs from companies that overshot their profit margins.Profits before people. The companies (and more importantly, the people) who relied on those...
New White Paper Project: Creating the Ideal Behavioral Health Tech Vendor Portfolio

New White Paper Project: Creating the Ideal Behavioral Health Tech Vendor Portfolio

by Lora Horn | Jun 29, 2022 | Content Creation, Mental Health, Services

The Going Digital Behavioral Health Tech Conference was created in the wake of the COVID-19 shutdowns. If there was ever a time when we needed behavioral health tech to come together, it was at that moment. While major behavioral health companies have heavily invested...
Seeing a Scary Behavioral Health Tech Usage Drop at 3 Months? 3 Good Reasons Why Users Stop Logging In

Seeing a Scary Behavioral Health Tech Usage Drop at 3 Months? 3 Good Reasons Why Users Stop Logging In

by Lora Horn | Jun 29, 2022 | Business Tactics, Mental Health

We’re finding that usage drops off after 3 months or so.” I wish I could find the data the behavioral health consultant was referring to (I’ve searched). She certainly seemed to believe this was a serious flaw. But I can’t say I’m shocked that people stop using their...
Your Website is Your Waiting Room

Your Website is Your Waiting Room

by Lora Horn | Aug 28, 2018 | Business Tactics, Content Creation, Mental Health

Looking for a therapist is terrifying. When a person is in crisis, there are so many things going through their mind. “Who is the right therapist?” “Will they judge me?” “Am I f*cked up?” “What if this therapist is more of a...

Alba Blog

Lora Horn is the owner of Alba Content Studio. When she’s not writing about content or working with her clients, she’s watching old movies, hanging with her family, or rooting for the World Series Champion Dodgers.

Go Blue!

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