In the seminal work The E-Myth Revisited, Michael Gerber lays out the idea that every small business, like every huge corporation, has 3 functions that all come together to make sure the business thrives. Marketing: Lets the world know you have something they need so...
A pastor once told me it’s 10x harder to write a sermon when he didn’t know the congregation. He didn’t know what they were struggling with, how they were hurting, or what gospel they needed to hear. Honestly, it’s harder to write anything when...
Lora Horn is the owner of Alba Content Studio. When she’s not writing about content or working with her clients, she’s watching old movies, hanging with her family, or rooting for the World Series Champion Dodgers.
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