Alba Means White:
Because a Little White Teapot Led to a Big White Paper Content Strategy
Hi — I’m Lora Horn, the chief writer and tea nerd here at Alba Content Studio.
Pleased to meet you.
When I talk with behavioral health executives, marketers and content strategists like you, they say “Lora, I know I need a white paper for my super-awesome product or service, but I’m already so flippin’ busy! I don’t know what to do!”
Then they break down in tears. It isn’t pretty.
After all, white papers are an involved process. They have committees, meetings with the boss, data collection, interviews, etc.
When can you find the time (or the will)?
So one morning, I poured a cup of tea into my favorite cup (the one that says “I’m an indoor cat”) —
As the caffeine and L-theanine worked their magic on my brain, I wondered how I could make things easier on my overworked compadres…
Eureka! — I’ve got it!
What if we took all the work that goes into writing a white paper and pour it into the rest of the company’s content?
If we could do that, it would SAVE you work, not make more for you!
And if I did it for you, it would save you even more work.
(Huh. A steamy cup of pu-erh really does improve focus and brain function)
That’s what I still do for my Alba Content Studio clients… Whatever it takes
I’ve taken my rainforest experience and combined it with my extensive training as a case manager and mental health counselor.
Now I work with B2B companies like yours –who help behavioral health professionals do their jobs.
- email sequences
- blog articles
- social media (organic & paid)
- case studies
- white papers
- PowerPoint slides
- SEO and analytics
- WordPress and other platforms
- Complete content strategy services
Whatever your company needs to generate leads and nurture them, I’ve got you covered.
The Experience I Bring to Your Project
- Masters Degree in Professional Counseling
- 5 years as a behavioral health copywriter
- Mental health counselor
- Case manager working with severely developmentally disabled adults
- Family support worker supporting families in the DCS system
- Lactation consultant and breastfeeding/parenting support group leader
- International aid worker
- Field interviewer for social science research studies
- Wife, mom, daughter, tea snob, and Dodger fan
Schedule a Strategy Call
Want to hear more?
Click the button below to find out about everything you get from a free 30-40 minute strategy call with me — no strings attached, because tea is so much better without strings. I promise.
— Lora Horn, owner Alba Content Studio